Commercial printing companies have long played an important role in helping the marketing efforts of all sorts of businesses. Whether it’s by printing billboard advertisements, printing out flyers to be mailed, or printing a large sign to advertise a sale, printing companies have helped all sorts of businesses reach more customers. However, it seems the entire world, including the world of marketing, is becoming more digital. While it may appear that commercial printing companies’ services are becoming less valuable, companies like AlphaGraphics in Denver are adapting to this new, digital world in order to remain relevant and become even more effective.
One way commercial printing companies are adapting is by expanding the the services they offer. They say if you can’t beat them, join them, so some print companies are now providing digital marketing services as well. A direct mail campaign isn’t all that different from email marketing, so who better to handle email marketing than those with experience. While the location of marketing may have shifted, the same principles still apply, so a company who already understands those principles should be able to make the transition to online marketing more easily.
Incorporating QR Codes
Another way commercial print companies are adapting to a digital world is by using QR codes on their signs. A QR code is a little funky-looking pixelated box. It doesn’t look all that impressive, but when a person snaps a picture of it with their smartphone, that box is converted into a URL. Essentially, a QR code is a hyperlink, or a link to a website, that is placed on a physical sign rather than on a website.
Why Printing Is Still Valuable
While the world is becoming more digital, there are still some advantages to printed advertisement. There are many pieces of software and browser add-ons that filter out online advertisements, and advertisements on digital cable are often skipped over by DVRs. If you want to make sure that people actually see your advertisement, you may still get the most out of your money by using a company like AlphaGraphics in Denver. People can’t skip over their commutes to and from work, and there’s no software available to block them, so they have no choice but to glance at the passing billboards. The world of marketing is definitely still moving in a digital direction, but commercial printing companies are moving with it.