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In this article, we are going to educate SitePoint readers on how to select the right gig on Fiverr for marketing copy.
As a worldwide verified freelancing platform, Fiverr is a 100% safe and productive site where you can buy and sell services. Boasting one of the fastest customer service departments available today, Fiverr's team immediately responds to questions and inquiries for a seamless customer usability experience.
In this guide you will learn:
- The top tips for success when shopping around Fiverr
- How to select blogging, email, and editing gigs
- How to select a marketing copy gig that is right for you
- Pros and cons of cheap versus expensive Fiverr writers
The Top Tips for Success When Shopping Around Fiverr
We are going to go over how to select the right gig every time when shopping on Fiverr.
/1. Be realistic about your expectations regarding the price you need to pay for a required writing job. Quality work costs more, even at Fiverr. Although it's still more affordable than any other freelancing marketplace, you're not going to get published on Forbes, or publish a high-quality e-book with custom illustrations, if you don't invest several hundred dollars.
Think of Fiverr as your go-to marketplace where you can always find the most affordable deals on writing services and more. Projects range from short blog post editing that will cost you only a few bucks, to top quality e-book writing services that will cost you several hundred dollars.
/2. Know how to clearly communicate. A good and bad point of Fiverr is that it's a global marketplace with every nationality selling and buying services. That means you need to be able to clearly articulate what it is that you want, in basic English, without the complexities.
If you can't clearly explain what it is that you need, do not try and outsource the project. That's a sign that you need to go back to the drawing board and reevaluate what it is that you need, first and foremost. When approaching a freelancer, you need to have an adept understanding of the task at hand, and the details required to make it happen.
It's ok to be a pain – the writers expect it. Now is the time to be safe, rather than sorry, and get all the information out in the open. It's up to the writer if they want to take on the task or not.
Selecting Blogging, Emailing, and Editing Gigs
Now that you're ready to address your marketing copy, first understand that there are a variety of gigs out there related to content marketing. You can work on a press release, e-mail copy, newsletter, blog, product description, website page, and the list goes on.
For the sake of this piece, we're going to look at the 3 most important marketing copy gigs for our business: blogging, emailing, and editing & proofreading.
1. Blog writing gigs
Blogs are applicable for B2C, B2B, and personal posts, providing brands with an easy way to communicate a message, announcement, or feature to their followers. You want to find a writer that matches your personal style.
Within basic gigs, you can reasonably expect a Fiverr writer to provide 100-300 word blog posts, with titles and references.
When communicating with these writers regarding your blog, we recommend you use the following steps to ensure they have everything they need to write an awesome blog for you:
Your Blog URL: Firstly, send the writer your blog URL. They need to be able to familiarize themselves with your blog tone. Your blog might be informal with a little humor, or it could be incredibly serious and fact-based. Your ghostwriter will know how to take on your tone, but they need the right information first to make it happen.
If you don't have an existing blog, do your best to find at least 1-2 links to other blogs that have the tone you want. Your blog writer is not a mind-reader, and needs some kind of starting point in understanding your overall goal. The more examples you can provide them, the better.
Your Topic: Although blog writers can come up with completely original topics just based on your industry, if you do have a topic in mind, now is the time to communicate it to them (and not after the blog has been written). Let's say you own a social media management company. There is plenty to write on, but where do you want them to begin? Are you looking for more conversions regarding your SEO service? Tell the blog writer you want a blog on the benefits of SEO with a call-to-action at the end pushing the reader to sign up for your SEO services.
Although some of this might seem self-explanatory, be sure to articulate exactly what topic you want if that's your end goal. If not, you can let the blog writer do their thing.
Any Secret Specifications: When we find reliable Fiverr providers, it can be easy to assume they know how to do everything. Ghostwriters can select topics, research them, and write amazing marketing copy for your business. However, they can’t know that your company is only six months old and doesn’t actually provide SEO services (but will in two months). These secret specifications need to be communicated from the onset. It's not fair to surprise them after the entire blog has been crafted.
2. Email copy gigs
Email copy gigs on Fiverr will help you draft one or multiple emails for luring customers and patrons to your website.
Within the basic gigs, providers on Fiverr will vet your platform and draft up one or two emails that you can send to your subscriber list.
If you explore gig add-ons, email writers can write a series of emails, with release dates, so you continue to string on your leads.
3. Editing & proofreading gigs
A variety of editors are able to provide rewrites, proofing for grammar, syntax, spelling, and capitalization, as well as feedback on the copy.
Within the basic gigs, editors will proofread up to 1k or 2k words on your behalf, tracking their changes in a Word document. You can choose to accept or reject the changes, as well as request that a tracked changes and accepted changes document is provided at the end of the order.
How to Select a Marketing Copy Gig That Is Right for You
Now that we've explored the types of marketing copy gigs available to you on Fiverr, we're going to look at 5 steps for selecting the right marketing copy gig. There are many writers and editors available to you through the site, so where do you begin? How do you weed out the faulty providers? Here are our recommendations.
As a review-based platform, you want to use Fiverr's publicly stated reviews to your advantage. If a gig only has 2 reviews, and one of them is not 5 stars, chances are you're not going to gamble. But if you see a gig with 300 reviews and a 5 star average, you know you're working with a serious provider.
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